Title : Best Buy The Levitan Pitch. Buy This Book. Win More Pitches
link : Best Buy The Levitan Pitch. Buy This Book. Win More Pitches
Best Buy The Levitan Pitch. Buy This Book. Win More Pitches
The Levitan Pitch. Buy This Book. Win More Pitches
By:"Peter Levitan"
Published on 2014-08-28 by
The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's \
This Book was ranked 38 by Google Books for keyword Power Position Your Agency.
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